Lately, I’ve become worried that I am growing too dependent on Google.
For instance, I now do most of my web surfing through Google Reader’s RSS feed aggregator. I’ve become so dependent on this aggregator that I tend not to visit sites that don’t offer RSS feeds; I haven’t read the online version of the Toronto Star in quite a while, as I would have to go to the trouble of actually typing in its URL or clicking on its bookmark link. That’s too much work.
Item number two: Google Calendar is a convenient way to keep track of my appointments; it’s much better than my old method, which was a piece of paper located in a strategic location near my computer. (I apologize, again, to the friend of mine whose party I missed in my pre-Google days because I thought it was on a Sunday afternoon instead of a Saturday afternoon.) Apparently, Google Calendar can send reminders directly to my cellphone; I say “apparently” because I just set that up, and haven’t had any appointments yet that I needed to be reminded about. (My life is not very exciting.)
Number three: Google Earth is just a cool application. I can start from a big picture of the earth, and zoom into a picture of my neighbourhood. Or anywhere. Yowza. Given my travel budget (currently set at roughly $0), this is the only way I can see any of the world, let alone all of it.
And last but not least: I’ve just set up my existing email address to redirect to Google Mail. To do this, I created a gmail account, set my email address to forward to gmail, and specified that gmail is to send messages as if from my existing address. To the outside world, my email hasn’t changed, but now I access everything from Google.
There are some obvious advantages to living in Google’s world. For one thing, I can now access my email from any web browser that is hooked up to the Internet. I can also access it from my cellphone, if I want to (though reading and writing on that little screen is something of a pain). And I’m not likely to run out of space any time soon: when I uploaded my saved email, it consumed about 160 MB of space. Google is currently offering me 4739 MB, and the number keeps going up: in the last two weeks or so, I’ve been given more disk space than I am currently using. (I started with 4518 MB. I track it every day, just for fun.)
So, yay Google. Lots of cool features, and you’ve got to like the price (namely, free). But I’m wondering: what’s the downside? (I’m a pessimist, or perhaps a realist, by nature; there’s always a downside.) For one thing, what if Google crashes unexpectedly? Google’s server farms would make a great place for a terrorist attack; I assume (and hope) that their data is distributed, and in multiple locations. What if there’s a huge power failure? To be honest, I’m not too concerned about Google meltdown; Google is probably far more reliable than my computer, which is nearly five years old and is showing extreme signs of wear and tear. My C: drive will likely crash and burn before Google does.
But I’m also wondering: what’s in this for them? I assume that Google isn’t offering us all of these goodies out of the goodness of their collective hearts. Are they interested in data mining, for example? What sort of statistical studies will they be able to perform – or want to be able to perform – once they get hold of huge quantities of email, calendar appointments, and browsing preferences? Will they sell this information to others, or are they doing it now? (Sudden thought: if Google ever joins forces with Facebook, somebody somewhere is going to know everything about everybody everywhere.)
Or perhaps it’s all about the ads. Google applications are smart enough to display ads that are related to the email content you are viewing, which means that they can offer advertisers a niche-specific market for their services. Sometimes, this tailored advertising can border on the surreal. For example: somebody sent me a joke today in which Barbie was prominently featured; when I opened the joke, this one-line ad appeared at the top of my screen:
My Twinn® Dolls – www.MyTwinn.com – The just-like-me doll created to look like your daughter’s twin!
Dear God, that creeps me out. The idea that someone’s daughter would want to play with a doll that looks just like her is weird enough. But the idea of a daughter captured in doll form, frozen at one stage of life forever… that’s freaky in the extreme. But I digress.
I guess what Google gets out of all of this, besides targeted ad revenue and the chance to make money from data harvesting, is lots and lots of customers. Getting a little bit of money from a whole lot of people is always a good way to become rich. And I still like them better than I like Microsoft.
By the way, here’s the Barbie joke. Note: a woman sent this to me. No man could ever get away with telling this joke.
One day, a father got out of work and on his way home he suddenly remembered that it was his daughter’s birthday. He pulled over to a toy shop and asked the saleslady, “How much for one of those Barbies in the display window?”
The saleslady answered, “Which one do you mean, sir? We have: Work Out Barbie for $19.95, Shopping Barbie for $19.95, Beach Barbie for $19.95, Disco Barbie for $19.95, Ballerina Barbie for $19.95, Astronaut Barbie for $19.95, Skater Barbie for $19.95, and Divorced Barbie for $265.95.”
The amazed father asked: “It’s what?! Why is the Divorced Barbie $265.95 and the others only $19.95?”
The annoyed salesperson rolled her eyes, sighed, and answered: “Sir…, Divorced Barbie comes with: Ken’s car, Ken’s house, Ken’s boat, Ken’s furniture, Ken’s computer and… one of Ken’s friends.”