I’m currently subscribing to a few job search-related mailing lists. These lists usually aren’t very helpful. When not providing advice on how to create a killer resume, they’re relentlessly flogging web sites that provide a way to send your resume to zillions of employers and recruiters at once.
One of these mailing lists sent me an email this morning describing the supposedly effective use of a networking cover letter:
The networking cover letter is a flexible hard-working tool that will help you reach the individuals in your life who can assist you the most–family members, friends, neighbors, colleagues, and professional acquaintances. And also consider all the people in each of their lives. Ask your friends and relatives for their employment leads, referrals from their circle of influence, and for personal introductions, as well.
Get started quickly by creating a master list of the names of everyone who comes to mind. Look at your collection of business cards. Flip through association rosters and other directories, e-mail address books, and all lists of groups you are affiliated with. Then write or e-mail a networking cover letter to each person on the list, asking for help.
And the Workopolis career site discusses how to use networking to get referrals, and emphasizes the need for persistence:
Getting referrals is essential to developing a network, so don’t give up until you have at least two names of other people who might help you in your job search. You can get referrals from virtually anyone, but only if you are persistent in asking for them. Here are three questions that will generally get you one or more referrals, but often only after you ask the second or third questions:
1. Do you know of anyone who might have an opening for a person with my skills? If no, then,
2. Do you know of anyone else who might know of someone who would? If still no, then,
3. Do you know someone who knows a lot of people (in this or that field)?
Get used to asking each of the three questions until you get what you want – either a lead for a possible job opening, or the names of two people who might be of assistance to you in your search.
Perhaps I was raised in too genteel a fashion, but to me all of this sounds awfully like bad manners. Sure, you might get some job leads this way, but I can’t help but think that persistent questioning will leave behind a trail of scorched earth. It seems almost as bad as being an Amway salesman: your friends stop being your friends, but instead become “contacts” or “leads”. The world becomes one giant market and nothing more.
Mind you, my fastidious attitude might be the reason why I’m not employed right now. As one saying I’ve seen in several places puts it, “Either networking or no working.” At present, I seem to have chosen the latter.